Cookie Policy
Last updated: 2026-07-02
1. What are cookies
Cookies are small text files the site stores in your browser. They let us remember your preferences (e.g., language), measure traffic, and improve the user experience.
2. Cookie categories on this site
| Category | Purpose | Lifetime | Consent |
|---|---|---|---|
| Necessary | Language (RU/EN), session, cookie consent | 1 year | Always on |
| Analytics | Google Analytics 4 (G-7Q3R0MF0RW), Yandex.Metrika — anonymous visit statistics | 2 years | By consent |
| A/B testing | Cookie ab_hero_v2 — which headline variant to show | 1 year | Always (necessary) |
| Marketing | Retargeting pixels (VK, Facebook). Not currently in use | — | By consent |
3. Consent and withdrawal
On first visit, the site shows a consent banner. You can:
- Accept all — enable analytics cookies;
- Necessary only — disable analytics;
- Customize — pick categories individually.
Your choice is stored in localStorage and the cookie consent_v1 for 1 year. To change it, click “Cookie settings” in the footer.
We use Google Consent Mode v2: until you consent, GA4 sends only cookieless pings. After consent, full analytics with IP anonymization is enabled.
4. Managing cookies in your browser
You can delete or block cookies in your browser settings:
Disabling cookies may affect site functionality (e.g., language won’t persist between visits).
5. Contact
Cookie questions: privacy@alxbykov.ru